The oriental cuisine offers many surprising new delicacies. So we already know a variety of delicious dishes from North Africa, the Middle East, Turkey, Afghanistan as well as Iran and Iraq. They all belong to the oriental kitchen. But that's just the tip of the iceberg.
A fast food restaurant with oriental dishes from Caucasia and Central Asia, predominantly the Uzbek region, is a gift for gourmets of our capital. We have accompanied the project from naming to the planning of outdoor advertising.
Project
saMsa Fast food Restaurant
Client
Startup from Berlin
Our tasks
Corporate design, print design, product design, indoor and outdoor advertising
Briefing
The Uzbek cuisine offers many delicious dishes, which are rather unknown in wide circles of Germany.
A fast food restaurant with healthy, oriental dishes will open in Berlin. Our job is to convince the visitor of the restaurant to try something new.
The name
Let's find a meaningful and fitting name. The big challenge - the name must represent the oriental and Uzbek cuisine and at the same time be easy to remember. Let's take a look at some well-known dishes.
For the European customer, many of those dishes names are tongue twisters. We need something that is easy to remember and easy to pronounce. At the same time it should arouse curiosity, so it must be an Uzbek word. How about the city or river from this far country?
Even more tongue twisters. Let's stay with the dishes and take a closer look at the meat-filled triangular puff pastry - "Samsa". The name is easy to remember and pronounce in any language. A fast food restaurant called "Samsa"? - Yes!
The slogan
We have a name. Now only the slogan is missing and we can focus on the visual language.
DELICATESSEN
INSTEAD OF
FAST FOOD
FAST FOOD
FOR
GOURMETS
Creating logo
The Uzbek cuisine offers many delicious dishes, which are rather unknown in wide circles of Germany.
A fast food restaurant with healthy, oriental dishes will open in Berlin. Our job is to convince the visitor of the restaurant to try something new.
Font and color
All headlines are written in the serif font "Old Standard TT". For the text we decided for the clear "Source Sans Pro".
#303E91
#0066B1
#00B4D0
#DAEEF1
#FDC400
#FFED00
Pattern #1
Pattern #2
Pattern #3
Pattern #4
Old Standard TT
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Old Standard TT italic
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Source Sans Pro
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z