Einstein Kaffee belongs to Berlin as well as the Brandenburg Gate, the TV Tower or the Kreuzberg Nightlife. But what makes the café and restaurant so special? The distinctive design of the exterior and interior in combination with a unique concept that makes the coffeehouse "Einstein coffee" a real eye-catcher. We helped to design front of the facade, interior design. We took care of all the processes, from concept to planning, and installation at the end.
Project
Einstein Kaffee Kaffeehäuser
Client
Einstein Kaffee Rösterei GmbH
Our tasks
Outdoor advertising, interior design
Einstein Kaffee
Berlin Alexanderplatz
The "Einstein coffee" at the Alexanderplatz is directly opposite the shopping center Alexa and is a perfect spot for shopping enthusiasts, tourists and all coffee lovers of our capital Berlin.
Our tasks
Planning, production and installation
With more than 360,000 passers-by per day, Alexanderplatz was the fourth-busiest square in Europe in 2009 and is, according to a study, the most visited area in Berlin even before the City West around Kurfürstendamm and Tauentzienstraße (Source: Wikipedia). We transformed "Einstein Kaffee" into a tourist magnet and popular meeting place in the heart of the capital. The spacious rooms and the sun terrace with numerous seating options offer enough space to accommodate as many guests as possible. In addition to the planning of outdoor advertising, the we focused also on shaping interior design.
01. Planning
A free commercial space and a concept - with these resources we have started planning the advertising system. A clearly visible, backlit lettering on the facade and an extension of the terrace with sunshades was the focus. Inside, price tables with current offers and coffee classics that gives information to customers.
02. Development
Four aluminum lightboxes with illuminated letters in the total length of over 30 meters adorn the facade. The elegant matt finish in "Einstein brown" emphasizes the white letters in daylight. In the dark, the bright lettering invites you to chill in coffeehouse. The sun terrace is equipped with automatic awnings that provide shade on warm days.
03. Production
Production was in full swing as the opening day was inevitable approaching. The assembly team of OCEAN has produced and installed the finished advertising system just in time for the opening day. The current result is impressive. The aluminum lightboxes are equipped with integrated LED illuminated letters and the awnings can be easily controlled remotely.
Leuchtbuchstaben auf Aluminium-Haube
Folienbeschriftung mit Glasdekorfolie
Armmarkisen mit Heißfolienprägung
Facade view - east
Leuchtbuchstaben auf Aluminium-Haube
Folienbeschriftung mit Glasdekorfolie
Armmarkisen mit Heißfolienprägung
Facade view - south
Other work
done for Einstein Kaffee Rösterei GmbH
Adenauerplatz
Berlin
Einstein Kaffee Berlin Adenauerplatz
Outdoor advertising, interior design
Bayerischer Platz
Berlin
Einstein Kaffee Bayerischer Platz
Outdoor advertising, interior design
Bikini Berlin
Berlin
Einstein Kaffee Bikini Berlin
Outdoor advertising, interior design
Checkpoint Charlie
Berlin
Einstein Kaffee Checkpoint Charlie
Outdoor advertising, interior design
Friedrichstraße
Berlin
Einstein Kaffee Friedrichstraße
Outdoor advertising, interior design
Hauptbahnhof
Berlin
Einstein Kaffee Berlin Hauptbahnhof
Outdoor advertising, interior design
Ku' Damm
Berlin
Einstein Kaffee Kurfürstendamm
Outdoor advertising, interior design
Rosenthaler Straße
Berlin
Einstein Kaffee Rosenthaler Straße
Outdoor advertising, interior design
Savignyplatz
Berlin
Einstein Kaffee Berlin Savignyplatz
Outdoor advertising, interior design
Wilmersdorfer Straße
Berlin
Einstein Kaffee Wilmersdorfer Straße
Outdoor advertising, interior design
Kurfürstenstraße
Potsdam
Einstein Kaffee Potsdam Kurfürstenstraße
Outdoor advertising, interior design
Frankfurt Römerberg
Frankfurt am Main
Einstein Kaffee Frankfurt Römerberg
Outdoor advertising planning, technical development
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